October 24, 2026

A multilingual web with AI: how to serve tourists and customers from abroad

Translating your web helps more people find and book you. How to do it well: a URL per language, your own words and no copy-paste.

If your business gets tourists, foreign residents or customers who prefer another language, a web only in Spanish closes the door. Translating it well is not pasting the text into a translator: it is offering each language as a complete web.

Each language, its own address

A well-made multilingual web has one address per language (for example /en/ for English) and tells Google which is which with hreflang tags. People searching in English see the English version.

Translate with AI, review with judgement

In Axon the AI translates your web's texts from the main language, and you can touch up anything: what you write by hand in another language is respected when it is synced later. Prices and figures are not translated: they are copied as they are.

A language that is not translated is not announced

If a language still has the main one's texts, it is not announced to Google: you have no duplicate pages hurting you.

Bookings and messages in the customer's language

The booking, the reminders and the notices go out in the person's language. The web's assistant also answers in the language it is written to.

Which languages to pick

Start with the ones your customers really use. Two well-kept languages beat six half-done ones.

If you want to see your web in another language, ask for an Axon demo.